PRESS RELEASE FROM REMAX.COM 

After 44 Years, RE/MAX Reveals Refreshed Brand Identity 

 
August 21, 2017
 
DENVER – The world’s most productive real estate network* is getting even stronger. RE/MAX Co-CEOs, Dave Liniger and Adam Contos, revealed today a refreshed RE/MAX brand, including the world famous balloon logo and wordmark, to hundreds of franchise owners at the annual RE/MAX Broker Owner Conference in San Francisco.
 
“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” said Contos. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.”
 
RE/MAX Balloon Still Flying High
The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX.
 
According to Pete Crowe, RE/MAX Senior Vice President of Communications and Marketing, the responses of more than 20,000 consumers factored into the decision to embark on a brand refresh which is the first in the 44 year history of the real estate franchisor. 
 
“It’s a brand evolution, not a brand revolution,” said Crowe. “The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.”
 
That’s the Sign of a RE/MAX Agent
Building on the 2016 launch of the Sign of a RE/MAX Agent campaign, the brand refresh continues to grow alongside current real estate trends. For the fourth straight year, the largest group of homebuyers are millennials, who compose 34 percent of buyers.

“Buyers who are 36 years old and younger continue to purchase homes at a higher rate than other age groups,” said Crowe. “At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.”
 
Looking Beyond the Horizon
In the coming months, consumers will begin to see the new logo on yard signs, office fronts and advertising. In addition, the network of 115,000 agents in more than 100 countries and territories will celebrate the refreshed look with local events on a global day of celebration on September 20, including at RE/MAX headquarters in Denver. The crisp, contemporary twist on the iconic brand will also be seen on remax.comand in RE/MAX television ads starting this fall.
 
 *As measured by residential transaction sides
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Say you’re a homeowner wanting to sell your two-storey, detached home. You sit down and make a list of things that need to get done to make your property as attractive as possible to buyers.

 

You consider the backyard. “Hmm,” you think. “Doesn’t our deck need a new finish and our flowerbed need new edging stones?”

 

Then you think about the living room. “The carpeting is old. We really should replace it."

 

Then you step into the kitchen and think, “Our kitchen cabinets look worn. We should get a contractor to quote on replacing them. Maybe we should install a brand new shiny sink and faucet too. That should increase the resale value of our home, shouldn’t it?”

 

Before you know it, you have a long list of updates, repairs and renovations that you think should be done before listing and you haven’t even reached the second floor!

 

It’s easy to get carried away with a list of repairs and upgrades that need to be done to prepare your home for the market. But, you don't want to end up spending more money than you’ll ever get back from the eventual sale. So, how do you determine what improvements you should be making in order to get your property ready to be listed?

That’s easy. Talk to a good REALTOR®.

 

I can inspect your property and advise you of the repairs and upgrades you need to make. I know what buyers are looking for, and will also have a good idea of the return on investment you can expect from a particular improvement.

I would also be able to recommend reputable trades people and other professionals to assist you in making those improvements.

 

So go ahead and make that long list. Then, let's review it, so you can make an informed decision on how to get your property ready for sale.

 

Contact Bruce today. 

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Bruce Fournier & Sharon Hoffman: Chilliwack Realtors
Office: (604) 819-0120
Toll Free: (800) 830-7175
Bruce's Cell: (604) 819-0120

Bruce Fournier & Associates are RE/MAX realtors located in beautiful Chilliwack, BC. We serve all parts of Chilliwack and the surrounding areas including Agassiz, Promontory, Sardis, Greendale, Cultus Lake, Harrison Hot Springs, Rosedale, Yarrow and Ryder Lake.