PRESS RELEASE FROM REMAX.COM 

After 44 Years, RE/MAX Reveals Refreshed Brand Identity 

 
August 21, 2017
 
DENVER – The world’s most productive real estate network* is getting even stronger. RE/MAX Co-CEOs, Dave Liniger and Adam Contos, revealed today a refreshed RE/MAX brand, including the world famous balloon logo and wordmark, to hundreds of franchise owners at the annual RE/MAX Broker Owner Conference in San Francisco.
 
“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” said Contos. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.”
 
RE/MAX Balloon Still Flying High
The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX.
 
According to Pete Crowe, RE/MAX Senior Vice President of Communications and Marketing, the responses of more than 20,000 consumers factored into the decision to embark on a brand refresh which is the first in the 44 year history of the real estate franchisor. 
 
“It’s a brand evolution, not a brand revolution,” said Crowe. “The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.”
 
That’s the Sign of a RE/MAX Agent
Building on the 2016 launch of the Sign of a RE/MAX Agent campaign, the brand refresh continues to grow alongside current real estate trends. For the fourth straight year, the largest group of homebuyers are millennials, who compose 34 percent of buyers.

“Buyers who are 36 years old and younger continue to purchase homes at a higher rate than other age groups,” said Crowe. “At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.”
 
Looking Beyond the Horizon
In the coming months, consumers will begin to see the new logo on yard signs, office fronts and advertising. In addition, the network of 115,000 agents in more than 100 countries and territories will celebrate the refreshed look with local events on a global day of celebration on September 20, including at RE/MAX headquarters in Denver. The crisp, contemporary twist on the iconic brand will also be seen on remax.comand in RE/MAX television ads starting this fall.
 
 *As measured by residential transaction sides
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We are excited to announce that Bruce Fournier is now a SRES - Seniors Real Estate Specialist! 

SRES designation signifies that I have received specialized education to help people aged 50 plus through lifestyle transitions, refinancing or selling the family home. It is an official training and designation offered through the National Association of Realtors. 

 

With the active senior's population in Chilliwack, Bruce felt it was an important skillset to add to his services. Many of his clients have been with Bruce for years so helping them and their family through these transitions is important to him. 

Be confident that Bruce and his hardworking team have your best interest in mind and the right tools for the job. Call him today. 

 

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The kids have been back in school for awhile, the leaves are turning and a chill is in the air. If you’re like most homeowners, fall also means an opportunity to spruce up your yard and cut down on the work you’ll need to do when the weather turns warm again. A little bit of work in the fall will really pay off with spring rounds around. 

  • RAKE THOSE LEAVES - Once the snow flies, an unraked layer of leaves can get matted down over the turf and smother it all winter long. Raking or using a mulching mover in the fall helps avoid dead patches in the spring. But in the garden, don’t worry about getting every last leaf as they help insulate plants, and as they decompose, they provide valuable nutrients. 
  • MOW A FINAL TIME - Trim turf down to 11/4” for the last cut of the season. Disease has a harder time with shorter grass, and fallen leaves blow across the lawn because they have nothing to latch on to. Don’t go too low though. 
  • FEED THE GRASS - Fertilizing in the fall is like a day at the spa for your lawn. Using a slow-release fertilizer allow the grass to soak up nutrients and, just as important, spend the cool days and nights of autumn recovering from summer heat and stress. And building a healthy rejuvenated lawn is one of the best ways to protect against heat, cold, drought, insects and other stresses. 
  • AERATE THE LAWN - If rainfall pools on the grass, it’s time to aerate compressed soil so water and nutrients can reach the roots. A garden fork can do the job on a small yard, or a power aerator for larger areas.
  • WEED ALL ABOUT IT - Weeding in the fall is probably the most valuable thing you can do to prepare for spring, and it’s one many people overlook. 
  • CLEAN OUT YOUR GARDEN - Fruits and vegetables left in the garden can rot all winter long, and provide a comfy home for insect eggs so be sure to clear them out. Now is the time to get rid of diseased plants too, but keep them out of the compost pile so the problems do not spread. 
  • TRIM DEAD LIMBS - Lifeless branches can succumb to winter snow and winds, endangering you and your home. You can take care of the small trees by cutting cracked, loose and diseased limbs close to (but not flush) the trunk. Leave the wounds exposed to heal. Call in the pros for bigger jobs. 
  • GIVE YOUR TOOLS A TUNE-UP - Wipe down your tools and remove any dirt and debris on your tools before putting them away for the winter. You can even apply a light layer of oil to keep them all from rusting. 

 

 

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Say you’re a homeowner wanting to sell your two-storey, detached home. You sit down and make a list of things that need to get done to make your property as attractive as possible to buyers.

 

You consider the backyard. “Hmm,” you think. “Doesn’t our deck need a new finish and our flowerbed need new edging stones?”

 

Then you think about the living room. “The carpeting is old. We really should replace it."

 

Then you step into the kitchen and think, “Our kitchen cabinets look worn. We should get a contractor to quote on replacing them. Maybe we should install a brand new shiny sink and faucet too. That should increase the resale value of our home, shouldn’t it?”

 

Before you know it, you have a long list of updates, repairs and renovations that you think should be done before listing and you haven’t even reached the second floor!

 

It’s easy to get carried away with a list of repairs and upgrades that need to be done to prepare your home for the market. But, you don't want to end up spending more money than you’ll ever get back from the eventual sale. So, how do you determine what improvements you should be making in order to get your property ready to be listed?

That’s easy. Talk to a good REALTOR®.

 

I can inspect your property and advise you of the repairs and upgrades you need to make. I know what buyers are looking for, and will also have a good idea of the return on investment you can expect from a particular improvement.

I would also be able to recommend reputable trades people and other professionals to assist you in making those improvements.

 

So go ahead and make that long list. Then, let's review it, so you can make an informed decision on how to get your property ready for sale.

 

Contact Bruce today. 

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Article shared from The Province. 


The B.C. Real Estate Association has a released a report that questions widespread concerns about foreign buyers in the Metro Vancouver real estate market, vacant units and even the high cost of housing in the region. 

 

In the report titled Market Implications of Foreigh Buyers, the BCREA says that data and analysis from a number of sources suggests that foreign investment is insufficient to impact a region as large as Metro Vancouver, except for a small segment of luxury homes. 

 

The report, released Wednesday [June 10, 2015] says foreign ownership accounts for considerably less than five per cent of the Metro market. The report also states that proportion of vacant homes in the region does not vary significantly from that in other large urban centres, as measured by 2011 federal cenuss data. 

 

BCREA also questions the use of average home prices as accurate yardstick for the market, nothing 70 per cent of homes sold in Metro in 2014 went for below the average of $738,000. 

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Our market is steaming along continuing to outpace residential sales from last year. Sales were up 39% for March over the same month in 2014 and listings are still down with 2.5% fewer than a year ago. The balance of sales to listings continues to edge more to a Seller’s Market. My observations show significant variation by neighbourhood, property type and price range with some neighbourhoods flying fast and furious while others seem to be a little overlooked. Whether buying or selling, for listing and sales information in addition to market interpretation specific to your area, please call me at 604-819-0120.

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 Not all real estate agents are the same. If you decided to seek the help of an agent when selling or buying your home, you need some good information before you make any moves. 

 

An agent can cost or save you thousands of dollars. 

 

Pick an agent is one of those critical issues that can cost or save you thousands of dollars. There are very specific questions you should be asking to ensure that you get the best representation for your needs. Some agents may prefer that you don’t ask these questions, because the knowledge you’ll gain from their honest answers will give you a very good idea about what outcome you can expect from using this agent. And let’s face it - in real estate, as in life - not all things are created equal. 

 

Hiring a real estate agent is just like any hiring process - with you on the boss’s side of the desk. It’s critical that you make the right decision about who will handle what is probably the single largest financial investment you will ever make. 

 

  1. What makes you different? Why should I list my home with you? 

    It’s a much tougher real estate market than it was a decade ago. What unique marketing plans and programs does this agent have in place to make sure that your home stands out favorably versus other competing homes? What things does this agent offer you that others don’t to help you sell your home in the least amount of time with the least amount of hassle and for the most amount of money? 


  2. What is your company’s track record and reputation in the market place?

    It may seem like everywhere you look, real estate agents are boasting about being #1 for this or that, or quoting you the number of homes they’ve sold. If you’re like many homeowners, you’ve probably become immune to much of this information. Afterall, you ask, “Why should I care about how many homes one agent sold over another. The only thing I care about is whether they can sell my home quickly for the most amount of money.” 

     

    Well, because you want your home sold fast and for top dollar, you should be asking the agents you interview how many homes they have sold. I’m sure you will agree that success in real estate is selling homes. If one agent is selling a lot of homes where another is selling only a handful, ask yourself why this might be? What things are these two agents doing differently? 

     

    You may be surprised to know that many agents sell fewer than 10 homes a year. This volume makes it difficult for them to do full impact marketing on your home, because they can’t raise the money it takes to afford the advertising and special programs to give your home a high profile. Also, at this low level, they probably can’t afford to hire an assistant, which means that they’re running around trying to do all the components of the job themselves, which means service may suffer. 

  3. What are your marketing plans for my home? 

    How much money does this agent spend in advertising the homes s/he lists versus the other agents you are interviewing. In what media (newspaper, magazine, online, etc) does this agent advertise? What does s/he know about the effectiveness of one medium over the other? 

  4. What has your company sold in my area? 

    Agents should bring you a complete listing of both their own, and other comparable sales in your area. 

  5. Does your Broker control your advertising or do you? 

    If your agent is not in control of their own advertising, then your home will be competing for advertising space not only with this agent's other listings, but also with the listings of every other agent in the brokerage. 

  6. On average, when your listings sell, how close is the selling price to the asking price? 

    This information is available from the Real Estate Board. Is this agent’s performance higher or lower than the board average? Their performance on this measurement will help you predict how high a price you will get for the sale of your home. 

  7. On average, how long does it take for your listings to sell? 

    This information is also available from the Real Estate Board. Does this agent tend to sell faster or slower than the board average? Their performance on this measurement will help you predict how long your home will be on the market before it sells. 

  8. How many Buyers are you currently working with? 

    Obviously, the more buyers your agent is working with, the better your changes are of selling your home quickly. It will also impact price because an agent with many buyers can set up an auction-like atmosphere where many buyers bid on your home at the same time. Ask them to describe the system they have for attracting buyers. 

  9. Do you have a reference list of clients I could contact?

    Ask to see this list, and then proceed to spot check some of the names.

  10. What happens if I’m not happy with the job you are doing to get my home sold? Can I cancel my listing contract?

    Be way of agents that lock you into a lengthy listing contract which they can get out of (by ceasing to effectively marketing your home) but you can’t. There are usually penalties and broker protection periods which safeguard the agent’s interests, but your not yours. How confident is your agent in the service s/he will provide you? Will s/he allow you to cancel your contract without penalty if you’re not satisfied with the service provided? 


Evaluate each agent’s response to these 10 questions carefully and objectively. Who will do the best job for you? These questions will help you decide.


Contact Bruce Fournier and Associates today and they will be happy to answer all of these questions and more. 

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1. Leftover home owners

By far, one of the top offenses cited by buyer’s REALTOR was home owners still lingering around when REALTORS arrived with clients to preview the home. Awkward encounters ranged from buyers finding SELLERS taking a shower, asleep in the bed and SELLERS who liked to follow BUYERS and the REALTOR all over the home to see what they thought.


2. Pets and their messes

REALTORS also cited the not-so-friendly dog and kitty encounters as a top offense. Even pets left in a crate can pose a distraction since they might make noise the entire time BUYERS are in the house. Plus, if they seem mean, the buyer might not even step in the room. Bruce Fournier of Remax Chilliwack says he recently was given showing instructions from a listing REALTOR who told him the family’s “friendly dog” would be at home. But when Fournier unlocked the front door with his client for the showing, a pit bull was staring down at them from the top of the staircase, growling. “We closed the door and left!”


3. Bad smells

A displeasing smell can really turn buyers off. Common offenses include cooking smells lingering around the home, such as garlic, fried bacon, or fish. Also, watch for cigarette smoke and animal smells, Fournier says.
“SELLERS get immune to the smell that their pets have embedded on their property says Louise Henry of Pair Home Design “Anyone opening the door will smell it immediately -- even if there are air fresheners trying to cover up the smell. If you have a pet, there will be an odor. Don’t scare your buyers away: Paint, clean the carpeting and furniture. Take the odor seriously and do what is needed, even if it means replacing the carpet.”


4. Critters running wild

Wild animals and pests roaming around is a surefire way to send buyers running. REALTORS described worms crawling on the basement floor and raccoons and squirrels lounging in the attic. “I showed a house in Sardis once with a baby alligator in a cage in the dining room,” said Bruce Fournier of Remax Realty in Chilliwack. It also smelled bad.


5. Unusual home makeovers

Do-it-yourself disasters were also prevalent, like doors opening the wrong way or unprofessional paint jobs, sloppy moldings, poor finishing, incorrect wiring. Also, rooms not being used for their intended purposes can confuse buyers, such as an office or den being used as a bedroom even though it has no closet, says Fournier.


6. Dirt and clutter

There were a number of offenses cited when it came to cleanliness: Dirty laundry piles, dishes on the counter or in the sink, unmade beds, clothes scattered about, soiled carpets, dirty air conditioner filters, and overflowing trash cans.
“One of the worst things I have seen is piles and piles of clothes in every room, “It was like an obstacle for the buyer trying to walk around the mess.”


7. Personal information left in plain sight

SELLERS should be careful not to leave in plain sight important documents that may be easily read. REALTORS say they’ve seen personal information like bank and credit card statements—even mortgage payoff notices—left on the kitchen counter.
“Buyers look at everything,” Says Fournier, among other things, I’ve even seen the contract for the sellers’ next purchase sitting on the kitchen countertop.


8. Too dark

Dark or dimly lit houses aren’t showing the home in the best light. “Particularly homes lit with CFL bulbs , Says Louise Henry, a staging professional “By the time the bulbs light up, the buyer has left the room.” Energy efficient bulbs need time to warm up before they are at their brightest, so staging professionals usually recommend turning on any light fixtures with or without CFL bulbs prior to the showing.


9. Incorrect and missing keys from lockboxes

All too often, REALTORS arrive at a listing appointment with their client only to find there’s no key to get in. “I actually had a SELLERS REALTOR who wanted me to open the door for my clients by going through the dog run as a large dog barked like crazy,” says Fournier.


10. Distracting photos

Be aware of the photos displayed on the walls too. Fournier recalls showing a family a home that had life-sized, inappropriate photos hanging, which left his clients heading for the door covering their eyes. As well, family photos can be very distracting.

If you are considering a move call me for a free copy of our helpful DVD "FIT TO SELL"

Bruce Fournier
HardworkingNiceGuy
Remax Nyda Realty



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Bruce Fournier & Sharon Hoffman: Chilliwack Realtors
Office: (604) 819-0120
Toll Free: (800) 830-7175
Bruce's Cell: (604) 819-0120

Bruce Fournier & Associates are RE/MAX realtors located in beautiful Chilliwack, BC. We serve all parts of Chilliwack and the surrounding areas including Agassiz, Promontory, Sardis, Greendale, Cultus Lake, Harrison Hot Springs, Rosedale, Yarrow and Ryder Lake.